Part One

• Describe a real or imaginary store (including type of merchandise, specialty or department store, etc.) and the typical customer who would shop there. In describing the customer, include the following:

1. Age range
2. Sex
3. Environment (Urban, Suburban, Country, etc.)
4. Income range
5. Lifestyle (Job, Leisure Activities, Family Lives, etc.)
6. Values and Viewpoints
7. Marital Status
8. Education

Company Background

Demographics