Graphic Design Entrance Project - FIDM

When recently applying to the Fashion Institute of Design & Merchandising, I was given a project for the graphic design major.

I chose to create my own company, Flourish Cupcakes, and design all of their packaging and print designs. The next couple of posts are what the finished product came out to be. I had it presented on foam boards, project folders, Power Point and also tangible models of the actual products.

Part One

• Describe a real or imaginary store (including type of merchandise, specialty or department store, etc.) and the typical customer who would shop there. In describing the customer, include the following:

1. Age range
2. Sex
3. Environment (Urban, Suburban, Country, etc.)
4. Income range
5. Lifestyle (Job, Leisure Activities, Family Lives, etc.)
6. Values and Viewpoints
7. Marital Status
8. Education

Company Background

Demographics

Part Two

Create a slogan for the store. The slogan can suggest an attitude (ex. “JUST DO IT”), describe the products (ex. “DIAMONDS ARE FOREVER”), or be a call to action (ex. “DRIVERS WANTED”). The store's slogan should be no more than 10 words.

Part Three

Using any combination of computer graphics, colored pencils, watercolors, or felt tip markers, create the following:

• A cover for the store's new catalog
• A magazine ad
• A design to be printed on the store's shopping bags

Cover for Catalog

Magazine Ad

Packaging

Name standing alone was printed on top of white box.

Bow standing alone was attached to a toothpick and adorned on top of each cupcake, so that the brand could be easily recognized without the box.

The curved polka dot paper was wrapped around a cupcake instead of the traditional cupcake liner.

EXTRA WORK:

A flier to promote the new store openings. Can either be mailed out to local residents, passed out in front of the store with a free sample, or placed in local publications.

(Front)

(Back)